Business plan Essay Example | Topics and Well Written Essays - 250 words - 5

Business plan - Essay Example The market comprises of three main competitors, such as Abuja constructors, Oga building Limited and Okonwkwo Fabricators. The two minor competitors are Okocha Limited and Dibanj Holders limited. The strength of the main competitors is their long working hours, nearness to consumers and their reputation. However, most customers complain that the main competitors lack client courtesy and good communication skills. It is also apparent that they charge high prices for their products, which make consumers to order them from other suppliers outside the region. In order to capture the market, our firm will introduce cheaper prices to counter the pricing strategies of the main competitors. The other strategy is to embark on an aggressive publicity, comprising of adverts in local radio stations and investment magazines. The sales forecast will be directed towards the target market to ensure that the budget caters for all the costs in the startup plan. The action plan is to coordinate all departments to segment the market for possible purchase of the Granite